Michael’s work experience is within the Service sector and mainly in Tourism and Logistics. He made the decision to switch to an Academic/Portfolio career to widen his horizons in 2007. His current skill set is primarily based upon strategic marketing and complex international project management. Strong team building, communications and cross-cultural skills.

Michael was taught Pedagogical skills whilst on the research degree programme at London Business School where he graduated with an M.Phil. Previously, he completed an MSc at City University Business School. He also holds the professional Diploma from the Chartered Institute of Marketing, of which he is a Fellow. He has taught Marketing Management at Universiti Islam Antarabangsa Malaysia and spent a year as a Visiting Senior Lecturer at Universiti Malaya. He later worked at HELP University in Kuala Lumpur where he taught Corporate Strategy and International Communications/Negotiation Skills on partner programmes. Michael has also taught in Vietnam, Indonesia and Nepal.

His previous expertise in Market Segmentation, Product Development and Pricing and as a past member of the UK Superbrands Council has led to him presenting at many external conferences in Europe, the United States, Australia and Malaysia.

The Viva voce for his PhD “A reflexive study of the continuous practice improvement of a global professional” at Universiti Malaya was successfully defended in September 2015.

Language skills extend to intermediate French and a smattering of German, Dutch, Malay and Spanish.

1. PhD in Marketing, Universiti Malaya, 2016
2. PG Cert. Academic Practice, Lancaster University, 2018
3. MPhil in Marketing, London Business School, 1997
4. MSc in Managerial Economics, City University, 1978
5. Diploma in Marketing, Chartered Institute of Marketing, 1976

1. Marketing

1. MBA Marketing Management
2. MBA Integrative Case Studies
3. MSc Strategic Marketing

1. Islamic Marketing
2. Education
3. Cultural Intelligence

1. Charles Baden-Fuller & Michael Dent (1981), Operation Checkout & the Price War (1981) London Business School Case Study.
2. Smart, T & Dent, M.M. (2005), Unique panel insights for a complex, fast-moving market - a longitudinal case study spanning twenty years, ESOMAR, Conference on Panel Research, Budapest.
3. Khaliq Ahmad, Ghulam Ali Rustam & Michael M Dent (2011), Brand Preference in Islamic Banking Journal of Islamic Marketing, Kuala Lumpur, Malaysia.
4. Dent. M., Wong Sek Khin E. & Mohd. Nazari Ismail. (2012) Action Research and critical theoretic approaches to management studies. Actual Problems of Economics, Scientific Economic Journal, No.4 (130) pp366-371.
5. Dent. M., Wong Sek Khin E. (2012) Marketing Action Research: The career of a professional marketeer. Actual Problems of Economics, Scientific Economic Journal No.6 (132), pp360-366.
6. Dent. M., Wong Sek Khin E (2012) The Marketeer experiences: Action research conceptual developments. Actual Problems of Economics, Scientific Economic Journal, No.7 (133), pp 324-330.
7. Dent, M, Wong Sek Khin, E & Mohd. Nazari Ismail (2013) Critical and interpretive social science theory: A case study approach. Actual Problems of Economics, Scientific Economic Journal No.8 (146) August, pp268-275.
8. Dent, M, & Wong Sek Khin, E. (2013) Reflective practitioner case research: Ontological and epistemological orientation. Actual Problems of Economics, Scientific Economic Journal No.9 (September).
9. National Management University of Singapore/HELP University Case Studies, The DHL/Airborne Express Acquisition (2013).
10. Dent, M. M., (2014) A Reflexive Study of the Continuous Practice Improvement of a Global Marketeer (2014) Alara Journal . Pp7-84
11. Dent, M.M. (2020) The Impact of Cultural Intelligence on Student Engagement in Higher Education, in Higher Education: Region, Country and Community, Universiti Sains Malayasia Press.
12. Cheng, B. L., Cham, T. H., Dent, M. M., & Lee, T. H. (2019). Service innovation: Building a sustainable competitive advantage in higher education. International Journal of Services, Economics and Management.
13. B.L. Cheng, M. Shaheen, T-H Cham, M.M. Dent, Y. Yacob (2021), Building Sustainable Relationships: Service Innovation at the Pinnacle of Touristic Achievement. Asian Journal of Business Research, Vol 11, #1. DOI: 10.14707/ajbr.210103
14. F Sulong, MM Dent, NM Alwi, M Sulaiman (2021), Career or Environmental Crusade?–Irfan’s dilemma., Emerald Emerging Markets Case Studies

1. IBM/CIM Travelling Scholarship Winner 1978

1. Fellow of the Chartered Institute of Marketing
2. Commercial Pilot & Flight Instructor