Dr. Tayyab Amjad is a Social Scientist who has served as Post-Doctoral Fellow at Universiti Teknologi Malaysia (UTM) during 2020-2021, before joining the Sunway University.

Chronologically starting, in 2010, he completed the Master of Marketing Management from La Trobe University, Melbourne, Australia. After that, from 2010 to 2017, he served at higher management positions in the flour milling and oil milling industries. He gained valuable experiences in the Supply Chain Management, Operations, Sales, Exports, and Marketing Management. During his industry experience, he has also served as a Visiting Lecturer to teach undergraduate and postgraduate courses in BBA, MBA, and MBA/M.Com executive programs at the School of Advance Business and Commerce, Lahore, Pakistan.

In 2017, he switched his career to academia and became a full-time researcher, and started his PhD in Entrepreneurship, majoring in Entrepreneurial Marketing from Universiti Utara Malaysia (AACSB accredited). He completed his PhD in 2020, and his PhD thesis was nominated for the ‘Best Thesis’ award in the 2020 convocation as he successfully developed two practical models named, 1) Model of Practicing Entrepreneurial Marketing; and, 2) Model of Entrepreneurship Education for Action Learning, which are also registered as his intellectual properties (IPs).

After PhD, he joined UTM as a Post-Doctoral Fellow, where he taught postgraduate courses in PhD and MBA programs, and also supervised MBA students in ‘action research’ and ‘business research’. As a researcher, he is expert in purely qualitative methods, such as Grounded theory, Case study, Narrative research, Ethnography, and Phenomenology. In 2021, he also completed two research projects of Teaching Case Studies by successfully securing the Case Study Grant at the Institute for Management and Business Research, Universiti Utara Malaysia.

Currently, he is a ‘Certified Reviewer’ from Publons Academy (Web of Science). Based on this, he is a regular reviewer for many highly reputable peer reviewed journals, which are indexed in the Web of Science, Scopus, ABDC, ABS, and ERA.

Besides industry experience; teaching; supervision; research projects; and reviewing services, Dr. Tayyab Amjad has also published a number of peer reviewed research articles and conference proceedings. The academic journals in which he published are indexed in various highly reputable databases of the world, such as Web of Science, Scopus, ERA, ABDC and ABS. His research publications can be found in: researchgate.net/profile/Tayyab_Amjad.

1. PhD in Entrepreneurship from Universiti Utara Malaysia, Kedah, Malaysia, 2020
2. Master of Marketing Management from La Trobe University, Melbourne, Australia, 2010
3. Bachelor of Business Administration (Honors) from University of Central Punjab, Lahore, Pakistan, 2008

1. Marketing
2. Management
3. Business
4. Entrepreneurship
5. Qualitative Research Methodology

1. Qualitative Research Methodology (PhD)
2. Business Research Methods (MBA)
3. Strategic Innovative Marketing (MBA)
4. Fundamentals of Marketing (MBA)
5. Consumer Behaviour (MBA/M.Com Executive)
6. Brand Management (MBA)
7. Business Communication (BBA/MBA)
8. Business Law (BBA)
9. Principles of Marketing (Mixed Undergraduate)
10. Research Methods (Mixed Undergraduate)

1. Entrepreneurial Marketing
2. Digital Marketing
3. SME Marketing
4. Entrepreneurial Marketing Education
5. Graduate Entrepreneurs
6. Higher Education Institutions
7. Pedagogy Development
8. Qualitative Research Methodology
9. Bibliometric Analysis
10. Systematic Literature Review

Note: I am willing to supervise post-graduate researchers in these or related areas.

Journals/Book Chapters

1. Amjad, T., Dent, M. M., & Abu Mansor, N. N. (2023). A bibliometric analysis and text mining of the entrepreneurial marketing domain: Emerging trends and future research directions. Journal of Research in Marketing and Entrepreneurship. https://doi.org/10.1108/JRME-03-2021-0032 [Emerald – Web of Science (ESCI), Scopus (Q2), ABDC, ERA].
2. Amjad, T. (2022). Digital entrepreneurial marketing: A bibliometric analysis reveals an inescapable need of business schools. The International Journal of Management Education, 20(2). https://doi.org/10.1016/j.ijme.2022.100655 [Elsevier - Web of Science (Q1) Impact Factor 2.707 (SSCI), Scopus (Q1), ABS, ABDC, ERA].
3. Amjad, T., Abdul Rani, S. H. B., & Sa’atar, S. B. (2020). Entrepreneurship development and pedagogical gaps in entrepreneurial marketing education. The International Journal of Management Education, 18(2). https://doi.org/10.1016/j.ijme.2020.100379 [Elsevier - Web of Science (Q1) Impact Factor 2.707 (SSCI), Scopus (Q1), ABS, ABDC, ERA].
4. Amjad, T. (2020). Contemporary challenges in entrepreneurial marketing: Development of a new pedagogy model. Journal of Entrepreneurship Education, 23(3).
5. Amjad, T., Abdul Rani, S. H. B., & Sa’atar, S. B. (2020). Entrepreneurial marketing theory: Current developments and future research directions. Seisense Journal of Management, 3(1), 27–46.
6. Amjad, T., Abdul Rani, S. H. B., & Sa’atar, S. B. (2020). A new dimension of entrepreneurial marketing and key challenges: A case study from Pakistan. Seisense Journal of Management, 3(1), 1–14.

Conferences

1. Amjad, T., Hassan, M. G., Taib, C. A., Melan, M., & Kamantasha, Z. (2021). Entrepreneurial proactiveness: The key entrepreneurial trait leads to the entrepreneurial success. Proceedings of the 6th International Case Study Conference (ICSC). Universiti Utara Malaysia.
2. Hassan, M. G., Amjad, T., Sharif, K. I. M., Ismail, M. A., & Kamantasha, Z. (2021). Well-being driven: The key entrepreneurial trait leads to the entrepreneurial success. Proceedings of the 6th International Case Study Conference (ICSC). Universiti Utara Malaysia.