Cindy is a marketing lecturer in Sunway Business School. Prior to joining Sunway University, she has been teaching marketing courses in other private university for several years. Aside from being a lecturer, Cindy also serves as marketing advisor for two start-ups in Malaysia. This allows her to bring the real-life experience to classroom, as well as implementing theories and findings from her research into the practical world.

• Master of Business Administration, QIU, 2018
• Bachelor’s Degree in Business Administration (Hons), QIU, 2016

1. Marketing

1. Digital Marketing
2. Product Management
3. Sales Management
4. Distribution & Logistics Management

1. Consumer Behaviour
2. CSustainable Consumption Behaviour

1. Sharma, R., Kumar, A., & Chuah, C. (2021). Turning the blackbox into a glassbox: An explainable machine learning approach for understanding hospitality customer. International Journal of Information Management Data Insights, 1(2), 100050
2. Chuah, C., Gaur, S.S., & Ho, J.S.Y. (2020) Consumer Behaviour: Addressing the Attitude-Behaviour Gap in Sustainable Consumption. AMA Summer Academic Conference 2020: Bridging Gaps: Marketing in an Age of Disruption, Vol.31pg.259-262
3. Chuah, C., Gaur, S.S., & Ho, J.S.Y. (2020) Consumer Behaviour: Envisioning the Domain of Attitude in Sustainable Consumption. AIM-AMA Sheth Foundation Doctoral Consortium 2020: Innovating Customer Experiences in Digital Age, Vol.8
4. Chuah, C., Gaur, S.S., & Ho, J.S.Y. (2020) Moral Emotions and Sustainable Consumption: A Comprehensive Framework. Business and Entrepreneurship Development in a Globalized and Digitalized Era, Vol.17 pg.525

1. Best Paper Award: Academy for Global Business Advancement’s 17th Annual World Congress (Chuah, C., Gaur, S.S., & Ho, J.S.Y. (2020) Moral Emotions and Sustainable Consumption: A Comprehensive Framework. Business and Entrepreneurship Development in a Globalized and Digitalized Era, Vol.17 pg.525)