Dr. Punitha Sinnappan has been in the academia since 2011 and she has experience teaching various business courses at both undergraduate and postgraduate levels. She holds a doctoral degree in Tourism and her research areas center around marketing, sustainability, consumer behaviour and hospitality.

1. PhD in Tourism, Universiti Putra Malaysia, 2017
2. MBA in Marketing, Universiti Putra Malaysia, 2011
3. BBA (Hons.) in Marketing, Universiti Tenaga Nasional, 2008

1. Marketing

1. International Marketing
2. Retail Marketing

1. Marketing
2. Sustainability
3. Consumer behaviour
4. Hospitality

1. Punitha, S., Aziz, Y. A., & Rahman, A. A. (2016). Consumers’ Perceptions of Green Marketing in the Hotel Industry. Asian Social Science, 12(1), 1-16.
2. Punitha, S., & Rasdi, R. M. (2013). Corporate Social Responsibility: Adoption of Green Marketing by Hotel Industry. Asian Social Science, 9(17), 79-93.
3. Sinnappan, P., & Rahman, A. A. (2011). Antecedents of green purchasing behavior among Malaysian consumers. International Business Management, 5(3), 129-139.

1. Award of Excellence – Active Blended Learning Course (UTM)

1. Ordinary Member - Institute of Marketing Malaysia (IMM)