Kian Yeik Koay is a Senior Lecturer in the Department of Marketing Strategy and Innovation at the Sunway Business School, Sunway University. He completed his PhD at Monash University, Malaysia. Articles authored by him have been published in reputed international journals, such as Information & Management, Journal of Business Research, Internet Research, Behaviour & Information Technology, Journal of Knowledge Management, Journal of Retailing and Consumer Services, Asia Pacific Journal of Marketing and Logistics, Journal of Cleaner Production, Journal of Vacation Marketing, European Business Review, International Journal of Emerging Markets, British Food Journal, International Journal of Culture, Tourism, and Hospitality Research, Telematics and Informatics, Management Research Review, and First Monday, amongst others. Furthermore, he is currently serving as a guest editor for a special issue on social media influencer marketing for the Journal of Internet Commerce and has been actively serving as a reviewer for various reputable A* and A journals. In addition, he has successfully secured a number of research grants including FRGS. He is currently ranked 4 as a business researcher in Malaysia according to the P-Rank in the year 2021.

1. Doctor of Philosophy (Business), Monash University
2. Master of Philosophy (Management), Multimedia University
3. Bachelor of Science (Honours) in Business Studies, Sunway University and Lancaster University

1. Marketing

1. Marketing Research Methods (Degree and Masters)
2. Services Marketing
3. Research Project

1. Cyberloafing
2. Social Media Marketing
3. Knowledge Hiding
4. Digital Piracy
5. Sustainable Consumption

1. 2021-2022: Factors influencing students’ cyberloafing behaviour during online classes; Sponsor: Monash University Malaysia Learning and Teaching Research Grant 2021; Member: Project Member; Status: On-going;
2. 2021: Social media influencer marketing / Knowledge hiding; Sponsor: Sunway Individual Research Grant; Member: Project leader; Status: On-going
3. 2020: Driving digital engagement: The power of social-media influencer marketing; Sponsor: Hang Seng University Research Start-up Fund; Member: Project member; Status: On-going;
4. 2019: The influence of perceived social media activities on consumer-based brand equity: A moderated-mediation model; Sponsor: Sunway University Internal Grant (Research Grant); Member: Project Member; Status: Completed;
5. 2018: Service Quality and Revisit intention; Sponsor: A Local Karaoke Company in Malaysia (Research Grant); Member: Prjoect Leader; Status: Completed;

2022

1. Koay, K. Y., Lim, V. K. G., Soh, P. C. H., Ong, D. L. T., Ho, S. Y., & Lim, P. K., (2022) Abusive supervision and cyberloafing: A moderated moderation model of moral disengagement and negative reciprocity beliefs. Information and Management. (SSCI Q1, ABDC- A*, Scopus, Elsevier)
2. Koay, K. Y., Chueng, M. L., Soh, P.C.H., & Teoh, C. W., (2022) Social media influencer marketing: The moderating role of materialism. European Business Review, 34(2), 224-243 (ESCI, ABDC-B, ABS 2, Scopus Q1, Emerald)
3. Chueng, M. L., Leung, W.K.S., Eugene, A.W., Koay. K. Y., (2022) “I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs). Journal of Retailing and Consumer Services. (SSCI Q2, ABDC- A, Scopus Q1, Elsevier) (Forthcoming)
4. Chueng, M. L., Leung, W.K.S., Yang, M., Koay. K. Y., Chang, M. K., (2022) Exploring the nexus of social media influencers and consumer brand engagement. Asia Pacific Journal of Marketing and Logistics (SSCI Q3, ABDC- A, Scopus Q1, Emerald) (Forthcoming)
5. Koay, K. Y., Cheah, C.W., & Chang, Y. X. (2022) A model of online food delivery service quality, customer satisfaction, and customer loyalty: The combined use of PLS-SEM and NCA. British Food Journal (SSCI Q3, ABDC- B, ABS 1, Scopus Q1, Emerald) (Forthcoming)
6. Cheah, C. W., Koay. K. Y., (2022). Knowing the Unknown: Considering the application of the Qualitative-Vignette Method in the socio-political sensitive business environment. International Journal of Qualitative Methods (SSCI Q2, Scopus Q1, Sage) (Forthcoming)

2021

1. Sembada, A. & Koay, K.Y., (2021) How perceived behavioral control affects trust to purchase in social media stores. Journal of Business Research, 130, 574-582. (SSCI Q1, ABDC-A, ABS 3, Scopus Q1, Elsevier)
2. Lim, P, K., Koay, K.Y., & Chong, W.Y. (2021) The effects of abusive supervision, emotional exhaustion and organizational commitment on cyberloafing: A moderated mediation examination. Internet Research, 31(2), 497-518. (SSCI Q1, ABDC-A, ABS 3, Scopus Q1, Emerald)
3. Koay, K.Y., Ong, D.L.R., Khoo, K.L., & Yeoh, H.J., (2021). Perceived social media marketing activities and consumer-based brand equity: Testing a moderated mediation model, Asia Pacific Journal of Marketing and Logistics, 33(1), 53-72. (SSCI Q2, ABDC-A, ABS 1, Scopus Q1, Emerald)
4. Siti Munerah, Koay, K.Y., & Thambiah, S., (2021). Factors influencing non-green consumers' purchase intention: A partial least squares structural equation modeling (PLS-SEM) approach, Journal of Cleaner Production, 280, 124192. (SSCI Q1, ABDC-A, ABS 2, Scopus Q1, Elsevier)
5. Poon, W, C., & Koay, K. Y., (2021). Hong Kong protests and tourism: Modelling tourist trust on revisit intention, Journal of Vacation Marketing, 27(2), 217-234. (SSCI Q3, ABDC-A, ABS 1, Scopus Q1, Sage)
6. Koay, K. Y., & Teoh, C., Soh., P. C.H., (2021) Instagram influencer marketing: Perceived social media marketing activities and online impulse buying. First Monday, 26(9). (ABDC-B, Scopus Q2, First Monday Editorial Group)
7. Cheung, M. L., Leung, K. S., Cheah, J. H., Koay, K.Y., & Hsu, B. C. Y. (2021). Key tea beverage values driving tourists’ memorable experiences: An empirical study in Hong Kong-style café memorable experience. International Journal of Culture, Tourism, and Hospitality Research. 15(3), 355-370 (ESCI, ABDC-B, ABS 1, Scopus Q2, Emerald)
8. Koay, K,Y., Tjiptono, F., & Sandhu, M.S., (2021). Predicting digital piracy behaviour: Does past experience matter?, International Journal of Emerging Markets. (SSCI Q3, ABDC-B, ABS 1, Scopus Q2, Emerald) (Forthcoming)
9. Koay, K.Y., & Lim, P, K., & Chong, W. Y., (2021). A validation of a multidimensional cyberloafing scale using partial least squares - structural equation modelling (PLS-SEM), International Journal of Business Information Systems. (ESCI, ABDC-C, ABS 1, Scopus Q2, Inderscience) (Forthcoming)
10. Koay, K. Y., & Lim, P.K., (2021), Ethical leadership and knowledge hiding: Moral disengagement and organizational commitment. Journal of Knowledge Management (accepted) (SSCI Q1, ABDC-A, ABS 2, Scopus Q1, Emerald) (Forthcoming)
11. Teoh, C.W., & Koay, K. Y., (2021) The role of social media in food waste food behavior. British Food Journal. (SSCI Q3, ABDC- B, ABS 1, Scopus Q1, Emerald) (Forthcoming)
12. Nasir, A.J., and Koay, K.Y (2021). Investigating young consumers’ intention to use the self-service checkout system: A comparison of alternative competing models. International Journal of Business Information Systems (ESCI, ABDC-C, ABS 1, Scopus Q2, Inderscience) (Forthcoming)

2020

1. Koay, K.Y., Sandhu, M.S., Tjiptono & Watabe, M. (2020) Understanding employees’ knowledge hiding behaviour: the moderating role of market culture, Behaviour & Information Technology, (SSCI Q2, ABDC-A, ABS 2, Scopus Q1, Taylor and Francis) (Forthcoming)
2. Koay, K,Y., Tjiptono, F., & Sandhu, M.S., (2020). Digital piracy among consumers in a developing economy: A comparison of multiple theory-based models, Journal of Retailing and Consumer Services, 55, 102075. (SSCI Q2, ABDC-A, ABS 2, Scopus Q1, Elsevier)

2019

1. Koay, K.Y., Khoo, K.L., & Soh, P.C.H., (2019). The impact of servicescape and employee service quality in the KTV industry. Asian Journal of Business Research, 9(3), 51-74 (ABDC-C, Scopus Q4, MAG Scholar)

2018

1. Koay, K.Y. (2018). Workplace ostracism and cyberloafing: A moderated-mediation model. Internet Research. 28(4), 1122-1141. (SSCI Q1, ABDC-A, ABS 2, Scopus Q1, Emerald)
2. Koay, K.Y. (2018). Understanding consumers’ purchase intention towards counterfeit luxury goods: An integrated model of neutralisation techniques and perceived risk theory. Asia Pacific Journal of Marketing and Logistics. 30(2), 495-516. (SSCI Q2, ABDC-A, Scopus Q1, Emerald)
3. Koay, K.Y. & Soh, C.H., (2018). Should cyberloafing be allowed in the workplace?, Human Resource Management International Digest, 26(7), 4-6. (ABDC-C, Scopus Q4, Emerald)
4. Koay, K.Y. (2018). Assessing cyberloafing behaviour among university students: A validation of the cyberloafing scale, Pertanika Journal of Social Sciences & Humanities. 26(1), 409-424 (ESCI, Scopus Q3, UPM Press).
5. Soh, P. C.H., Koay, K.Y., Lim, V.K.G., (2018). Understanding cyberloafing by students through the lens of an extended theory of planned behavior, First Monday. (ABDC-B, Scopus Q2, First Monday Editorial Group)
6. Soh, P.C.H., Chew, K.W., Koay, K.Y. and Ang, P.H. (2018). Who has greater influence on teenagers’ Internet addiction and risky online activities? Parents or peers? Telematics and Informatics. 35(1), 225-236. (SSCI Q1, ABDC-C, Scopus Q1, Elsevier)

2017

1. Koay, K. Y., Soh, P. C.H., & Chew, K.W. (2017). Do employees’ private demands Lead to Cyberloafing?: The mediating role of job stress, Management Research Review, 40(9). (ESCI, ABDC-C, ABS 1, Scopus Q1, Emerald).
2. Koay, K. Y., Soh, P. C.H., & Chew, K.W., (2017). Antecedents and consequences of cyberloafing: Evidence from the Malaysian ICT industry, First Monday, 22(3). (ABDC-B, Scopus Q2, First Monday Editorial Group)

2016

1. Koay, K. Y., & Derek, O. L. T. (2016). The mediating role of customer satisfaction in customer retention model a case of local automobile brands in Malaysia, Pertanika Journal of Social Sciences & Humanities. 24(S), 27-40. (ESCI, Scopus Q3, UPM Press)
2. Soh, P. C.H., Chew, K.W., Ojo, A. O., & Koay, K. Y. (2016). Extending theory of interpersonal behavior for cyberloafing to work and private demands, Information. 19(9), 4115-4122. (Scopus Q2)

1. Best Paper Award for Proceedings of 2nd International Conference on Statistical Applications in Science, Business and Engineering (IEEE) 2015

1. A member of Malaysian Institute of Management